HealthMate was run through Validated to understand what features are most significant and what is the best way to communicate said features. In the process Validated discovered competitors, created 80 unique ads, and tabulated results.
Inputs
A description of what you intend to build
HealthMate is an AI powered chatbot designed to be your personal health and wellness coach. Healthmate delivers workout routines, nutritional advice, meal planning recipes, and mindfulness exercises.
What Features do you wish to test?
1. AI Powered Workout Plans
2. Mindfulness exercises
3. Meal Prep recipes
What value does each feature bring to the customer?
1. AI Powered Workout Plans
a. Custom workout plans for your goals
b. Adjust workout schedule if you skip a workout
2. Mindfulness exercises
a. Helps users calm down after a long day
b. walks people through breath exercises
3. Meal Prep recipes
a. Helps users achieve their health goals from the nutritional side
b. Makes it easier to grocery shop
Creative Assets
Overview
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Validated Discovered Competitors
1. Noom
2. Lark Health
3. Headspace
4. MyFitnessPal
5. 8fit
Based on your competitors' ads we will use the following copy style
Lifestyle Association Style
"This style associates the product or service with a particular lifestyle, dream, or aspiration. It can include emojis, cultural references, or popular phrases to resonate with a specific audience demographic."
"This style focuses on the direct benefits the user will receive. It's straightforward and usually includes percentages, fees, or specific features."
General Approach to Ads
Ad Headline
The ad headline which is the preview on FB is consistent across positionings
Creative
Creative is constant across all ads, we only change the text on the creative.
Example Ads
Example Website
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Next Steps
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TLDR
We have a clear stack rank of value propositions.
Ranking
1. Reduced Injuries (3.4% CTR)
2. Mindfulness (1.9 % CTR)
3. Meal Prep (1.5% CTR)
4. AI Powered Workouts (0.78% CTR)
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Statistical Significance
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Copy Style
TLDR
Problem solution copy style generally outperforms Direct Benefit.
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Gender and Age Distribution
We see interest in the product from both men and women. The populations engaging with the ads are older and younger. We do not see much engagement from middle aged users.
Ranking
1. Women (53%)
2. Men (47%)
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Our conclusions are based on ads that were shown to 19,214 people
We collected data from the positioning of “AI Powered Workouts”
- We chose this positioning based on early ad tests that we ran.
Ranking
1. Problem Solution
2. Direct Benefit
Statistical Confidence
>99% confident.
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