‍Inputs

A description of what you intend to build

HealthMate is an AI powered chatbot designed to be your personal health and wellness coach. Healthmate delivers workout routines, nutritional advice, meal planning recipes, and mindfulness exercises.

What Features do you wish to test?

1. AI Powered Workout Plans
2. Mindfulness exercises
3. Meal Prep recipes

What value does each feature bring to the customer?

1. AI Powered Workout Plans    
    a. Custom workout plans for your goals    
    b. Adjust workout schedule if you skip a workout
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2. Mindfulness exercises    
    a. Helps users calm down after a long day    
    b. walks people through breath exercises

3. Meal Prep recipes    
    a. Helps users achieve their health goals from the nutritional side    
    b. Makes it easier to grocery shop

Creative Assets

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‍Overview

Validated Discovered Competitors

1. Noom
2. Lark Health
3. Headspace
4. MyFitnessPal
5. 8fit

Based on your competitors' ads we will use the following copy style

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General Approach to Ads

Ad Headline

The ad headline which is the preview on FB is consistent across positionings

Creative

Creative is constant across all ads, we only change the text on the creative.

Example Ads

Example Website

Next Steps

TLDR

We have a clear stack rank of value propositions.

Ranking

1. Reduced Injuries (3.4% CTR)
2. Mindfulness (1.9 % CTR)
3. Meal Prep (1.5% CTR)
4. AI Powered Workouts (0.78% CTR)

Statistical Significance

Copy Style

TLDR

Problem solution copy style generally outperforms Direct Benefit.

Gender and Age Distribution

We see interest in the product from both men and women. The populations engaging with the ads are older and younger. We do not see much engagement from middle aged users.

Ranking

1. Women (53%)
2. Men (47%)

Our conclusions are based on ads that were shown to 19,214 people
We collected data from the positioning of “AI Powered Workouts”    
    - We chose this positioning based on early ad tests that we ran.

Ranking

1. Problem Solution
2. Direct Benefit

Statistical Confidence

>99% confident.

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